Evolution of APIs

CF: How has Ericsson bolstered the evolution of APIs for Vonage?

Vonage’s Reggie Scales: Our journey began with Ericsson in July of last year. We’re happy to be under the organization. Our API business is core to what we’ve done over the years since we acquired Nexmo. And then also for our UCC business, we’ve always had those use cases where APIs bleed into our typical offerings. Now, with Ericsson, it just expands our capabilities, which allows us to unlock the power of our platform, leveraging 5G capabilities. This opens more opportunities for us. It’s really given us the chance to go deeper into the engagement and offer more to our partners, as well as our customers.

CF: I would ask a similar question for SaaS technologies. What’s new with SaaS within Vonage?

First of all, we are very excited about the growth opportunity that SaaS has created. Cloud adoption is at an all-time high. And for us, we say all the time (and it’s what our partners need to understand) is that we’re uniquely positioned to deliver innovative tools and technology solutions that help enterprises drive customer engagement and loyalty. That’s the heart of SaaS as it is known today. You know, we’re very unique for our combination of contact center communications APIs. As I mentioned, conversational commerce means we’re enabling our partners to power engagements around the globe, and these change every notion of communications itself. That’s what we’re excited about.

We at Vonage need to be at the forefront of that, and I believe us having our own intellectual property, having the ability to grow our business at scale, and now having the power of Ericsson behind us, means more sustainability and longevity. It just gives us an opportunity to craft new revenue streams for our product and for our partners.