Trend Micro
James Munroe, channel director at Trend Micro, thinks partners are looking for two main things in a program. These are true enablement of skills and how vendors will protect them in a deal.
“Consumption and differing marketplaces mean the days of badge colours being so important are long gone and partners want vendors to clearly demonstrating how they are shifting to the new online marketplaces such as AWS. Whilst programmes will always be an entry point for partners, the rigidity of past years of accreditations and differing exams are gone and partners want true commercial flexibility from vendors to fit their agenda and not that of the vendor,” said Munroe.