3. Marketing Budgets Will Increase
Two out of three marketers expect their budgets to continue to grow in 2016.
Marketing budgets are increasing as senior management’s expectations increase. Digital commerce, marketing innovation, and improvements in customer retention are all part of these growing expectations.
Two out of three marketers expect their budgets to continue to grow in 2016.
Marketing budgets are increasing as senior management’s expectations increase. Digital commerce, marketing innovation, and improvements in customer retention are all part of these growing expectations.