3. Know Your Strengths
According to the old football cliché, one of the hallmarks of a successful season is that you “play to your strengths.” This classic coaching strategy is easily applied to your service-provider business. You have served your customers in many unique and interesting ways that differentiate you from your competitors, but have you ever taken a step back and thought strategically about the solutions that you’re uniquely equipped to deliver? What about solutions you’ve implemented that solved a customer-specific problem in a creative way? Look at the points of differentiation; once identified, you know you have set yourself apart from the competition, and you can build on that solution. From there, you can look to “productize” by taking a unique solution and turning it into a product for other customers.
According to the old football cliché, one of the hallmarks of a successful season is that you “play to your strengths.” This classic coaching strategy is easily applied to your service-provider business. You have served your customers in many unique and interesting ways that differentiate you from your competitors, but have you ever taken a step back and thought strategically about the solutions that you’re uniquely equipped to deliver? What about solutions you’ve implemented that solved a customer-specific problem in a creative way? Look at the points of differentiation; once identified, you know you have set yourself apart from the competition, and you can build on that solution. From there, you can look to “productize” by taking a unique solution and turning it into a product for other customers.
