3. Kevin Ichhpurani, Google Cloud

Google Cloud on Tuesday launched a series of generative AI initiatives, and one of them will give startup AI partners some key support.

The move comes as the world’s third-largest public cloud provider plays catch-up to rival Microsoft Azure, which has found a generative AI hit in ChatGPT.

From getting more cloud credits to access to Google Cloud experts and community, Google Cloud is expanding a financial opportunity to a variety of partners as it pursues its generative AI ambitions. 

Consultancies, managed service providers, system integrators and similar partners can advise customers about generative AI and how to implement it, Kevin Ichhpurani, corporate vice president at Google Cloud, wrote in a blog.

“They will play an equally essential role applying new generative AI capabilities to solve industry-specific challenges and helping enterprises build generative AI into their products and everyday business processes,” Ichhpurani wrote, referring to firms including Accenture, Deloitte and McKinsey.

Google Cloud’s generative AI initiative spans a variety of domains. Find out here where they apply.