A Complementary Marriage?

MOReCOMM’s Jay Morris said that although the acquisition surprised many in the channel, it could tap into clear synergies between the two companies.

“I look at this like ‘a little bit of country and a little bit of rock and roll.’ We all scratched our heads a bit when Blake Shelton and Gwen Stefani got together, but it turned out to be a marriage made in heaven,” Morris told Channel Futures. 

He pointed to the geographical fit between Florida-based TCG and Utah-based Telarus.

“TCG has a strong East/Southeast presence. However, the West Coast has always been a tough nut for them to crack, while Telarus is extremely strong in the West,” he said.