In-Person Is Still Important to the Channel

The lack in face-to-face interaction during the height of the pandemic was a source of frustration for many partners. However, 2022 saw the return of many in-person channel events. This will continue in 2023.

“One of the most important trends we’ll start to see in 2023 is an increase in in-person events and meetings, especially within the channel ecosystem. 

“With the world returning to normal, we’ve seen a significant rise in the return of in-person meetings throughout 2022 – and we’ll see the same as we head into next year. As international travel continues to bounce back to pre-Covid levels, we’re expecting an uptick in the number of partner, distributor and vendor events on the calendar.

“What does this mean for the channel? We’re expecting a better understanding of users and products. The deeper the knowledge and the closer the relationships, the more business success we’ll see driven across the board for everyone.” – Tim Britt, head of channel, EMEA, Dropbox