3. Focus on Creating Engaging Web Content
Does your website content provide value to visitors? It is paramount to create engaging, easy-to-understand web content. Stuart Crawford, CEO at IT services marketing firm Ulistic, noted services providers should focus on creating exciting headlines and informative articles that will garner attention across social networks: "It's crucial to attract social media followers to click on a link, or to ensure your work is optimized for search engine results – otherwise, your content is basically invisible."
Does your website content provide value to visitors? It is paramount to create engaging, easy-to-understand web content. Stuart Crawford, CEO at IT services marketing firm Ulistic, noted services providers should focus on creating exciting headlines and informative articles that will garner attention across social networks: "It's crucial to attract social media followers to click on a link, or to ensure your work is optimized for search engine results – otherwise, your content is basically invisible."
