Higher-Value CPaaS Market

CPaaS vendors have made substantial headway into the traditional SMS aggregator market in recent years. Developers and organizations find the relative ease with which they use CPaaS to add SMS and voice connectivity to their platforms appealing.

However, “the potential of a looming cannibalization of SMS aggregators’ enterprise customer bases, combined with growing downward pressure on revenue from voice and SMS, triggered the aggregators to pivot their platforms and business models into the higher-value CPaaS market,” according to Omdia.