3. “Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate Your Solutions, and Close More Deals” by Erik Petersen and Tim Riesterer
Want to teach your salespeople to engage in powerful conversations with customers and prospects? Check out "Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate Your Solutions, and Close More Deals" by Erik Petersen and Tim Riesterer. Here's one of the secrets: rather than sell your own corporate story and brand message, you need to tell customers their story—the one in which they are the heroes and they achieve success.
Want to teach your salespeople to engage in powerful conversations with customers and prospects? Check out “Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate Your Solutions, and Close More Deals” by Erik Petersen and Tim Riesterer. Here’s one of the secrets: rather than sell your own corporate story and brand message, you need to tell customers their story—the one in which they are the heroes and they achieve success.
