Borno’s Goals for the Rest of 2022
With the first 120 days in the rearview mirror, Borno now is looking ahead. We asked about her goals for the AWS channel program for the rest of the year. Here’s what she told us:
• More investment in partners
• More attention to independent software vendors (“Because ISVs that grow through Marketplace grow faster,” Borno said.)
• More strategic collaboration agreements
That last point is key for AWS and Borno. AWS’ SCAs, she said, “are actually quite focused. They define, up front, the areas we’re going to invest in … and define how we jointly go to market. … There’s a higher likelihood of success when we do those.”
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