‘Where the Action Is’

Channel Futures is keen on furthering the conversation about the evolving partner ecosystem. Hogan, as many readers know, has stood at the forefront of that discussion for some time. We asked what about how the “ecosystem” might change from her perspective as she moves from a vendor to an MSP.

“When you think about all of the technology out there today — all of the different clouds, edge computing, all of these fundamental elements — it’s increasing the complexity of how our customers digitally transform their ability to accelerate time to value. So when you think about all of those elements, the ecosystem in the role I was in, it was about, how do you connect all partner capabilities to deliver that customer value? Through the lens of SADA, I look at value creation, unleashing the power and business value of Google Cloud and bringing all of the end-to-end capabilities — advisory, selling motion, various professional services, multivendor capabilities through the ISV alliances. It’s the same point of view, but it’s bringing it through a different perspective, and having been in the role that I was in, that’s what got me excited about a company like SADA. I saw just how much growth potential there was and is, partners reinventing their business models to align and adjust. We’re very early in this cloud journey and the more expertise, the more acceleration of time to value — that’s where the action is. That’s where I want to be.”