Channel Trend No. 2: It’s Not Just About Recurring Revenue
Wilson acknowledged the important shift to recurring revenues for partners. However, he noted that if MSPs are focused on revenue, they also need to be focused on the customer life cycle.
“How are [customers] using that technology that service? What is your focus on the yield and retention?” he asked MSPs in attendance. “Because if you’re not keeping up with the newer retention rates, then that recurring revenue is actually a very weak revenue stream.”
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