Digital Transformation

Greystone’s Peter Melby: “The core of what we do evolves. For us, we focus on the client experience and user technology, which sounds really cliche, but it will be more important than ever next year. Over the course of time, we’ve talked about client experiences – how do they experience our services? But the pivot now has to be, how do they actually experience their workday, and what does that look like? What are we doing with the fact that, in two years, we had this acceleration of digital transformation? If you think about it, digital transformation hasn’t really occurred. But, the foundational items, moving to the cloud, for example, did accelerate, and that’s a huge advantage. We have to do something with that now. We have to figure out how to actually alter their workday based on the platforms and systems that they already have, and aren’t using.”