2. Jay McBain, Canalys

Channel Futures’ mega trends is an exciting new editorial initiative we’ve designed to identify the biggest issues confronting the channel in the coming year. These are the trends that matter most to those who sell IT and communications solutions to customers. At the same time, we expect them to offer guidance to the senior-most leaders of technology suppliers and other vendors on how to steer their partner networks.

We’ve derived these mega trends from discussions with partners, key channel analysts, IT and technology services distributors, vendors and more.

For one of those trends, we interview Jay McBain, chief analyst at Canalys.

Research firm Canalys is predicting growth in the AWS Marketplace will make the hyperscaler a top 10 global distributor by the year 2025. Also, there’s the rise in cybersecurity vendors selling in cloud marketplaces. 

 McBain made waves when he predicted that several are reporting 600% growth year over year, and by 2025, “cloud marketplaces will grow to over US $45 billion — double our pre-pandemic forecast, representing an 86% CAGR.”

Go here to read about the 10 predictions Channel Futures has made for the coming year.