Bridging the Vendor Gap
Kinka said its CX supplier partners have given enthusiastic feedback to the deal.
Kinka, who came from the vendor Evolve IP, noted that although vendors provide installation and professional services to end customers, those functions, especialy that of consulting, don’t match their core value proposition as SaaS providers.
“The service providers are not getting credit for net revenue retention (NRR). You know how they’re all valued. You know how the street looks at them, how the equity markets look at service providers. It’s subscription revenue against how much capital you have to spend,” Kinka said.
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