Google Chrome Partnership

TBI recently earned a unique status with Google as one of two technology services distributors to deliver its Chrome contact center ecosystem.

TBI channel partners can sell Chrome OS devices that complement a select group of 10 Google-validated CCaaS vendors. Jim Wolande, who leads TBI’s VAR sales and strategy, said the VAR community is embracing convergence and cloud-based products.

“I think it’s additional revenue and a stickier long tail on owning the clients,” Wolande told Channel Futures.

In the meantime, Google is establishing itself as a non-competitor to CCaaS vendors by emphasizing its operating system as a complement to offerings from companies like 8×8 and Five9.

“Google’s vision at the end is great because they want more devices on the endpoint,” Wolande said.