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 Channel Futures


Connected culture

Trend: Connected Culture

  • Written by Craig Galbraith
  • January 12, 2022

One of the drawbacks of remote work lies in the lack of in-person collaboration. Sure, we’ve all learned how to navigate video conferencing, but studies show digital interactions burn out us out faster, and in different ways, than typical face-to-face conversations and meetings. There may be no good way around that other than to deliver tools that help employees feel like they’re a part of the tribe.

“How organizations build and maintain a healthy culture requires a dramatic rethink,” as Middleton put it.

There’s no excuse not to do so, he added. Leaders have “an embarrassment of riches” to extend employees — think behavior-support resources, two-way communications and more, Middleton said. Along the way, managers and supervisors can identify which staff need more support, and in which ways, creating “cohesion across the workforce.”

Employee-engagement applications, Middleton added, are “going to be a really big deal this year.”

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Craig Galbraith

Craig Galbraith is the editorial director for Channel Futures and Channel Partners, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

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