Sophistication and Business Intelligence
2023 is going to be a banner year for the more sophisticated and intelligent MSPs, especially if they target the midmarket, according to experts.
“The key word for next year will be ‘sophistication.’ End users are seeking high-quality, sophisticated MSP/MSSP/technology consulting firms that can provide not just high-level services but true accountability. They are being pressured by talent shortages, shrinking budgets and increased cyber risk, and need partners who can truly fill this gap.” —Neil Medwed, vice president of corporate development and M&A, Meriplex
“Businesses that have a solid financial foundation, and customer base, especially in ‘vital’ markets, will continue to invest in what works and continue driving their business forward — despite the recessionary outlook. Similar to continuing to purchase stock in a down market, be consistent, and continue to spend on advertising/marketing, so you can maintain and even grow your lead in your market in ‘down’ times.” —David Markley, president, Stronghold Data
