The Consultancy Play

David Wright (pictured) said he founded Disruptive Innovations in 2018 as a “consultative sales organization.”  That meant providing audits and assessments of customers’ technology environments, addressing current challenges and aligning more closely with the business goals of the organization.

The company in its initial 18 months was providing solution engineering resources, RFP management and implementation project management. Those offerings served Disruptive well, but Wright said the time came to expand. 

The firm has launched several consulting modules, starting with an IT strategy module. Others include private equity due diligence and customer experience optimization. 

The modules stemmed in part from encountering customers that needed help aligning their IT mission with their organizational structure, Wright said. It also stemmed from the competition Disruptive was facing.

“Especially in the midmarket enterprise arena, we were encountering more and more large consulting firms that were working with companies on cloud strategy and IT strategy. In order to level up as an organization, we felt we had to augment what we were doing when it came to our initial offering,” Wright told Channel Futures.