Pre-AMP’d Marketing: Nice’s Jay Clark
Clark pointed to content as a foundational piece of marketing.
That might be, for example, a survey of some of a handful of existing CIO customers. An agent can take the results of that survey and repurpose it into blogs, social media posts and other media.
“Whatever path you take, content is pretty critical. Like ripples on a pond, you can take that content and use it in so many different spot,” Clark said.