Marketplaces – The AppSmart Vision

Elliott Baretz, senior director of partner management, advisor services at AppSmart, stressed the relationship between the company’s marketplace and its technology advisory partners.

“The concept of a marketplace represents significant innovation within the channel. There are clear benefits for today’s IT buyer in leveraging the efficiencies and critical mass of a platform such as AppSmart,” Baretz told Channel Futures. “But our business model is not singular. Any marketplace depends on the services and trusted relationships that are delivered by today’s partner ecosystem. Every day we work with innovative solution providers that are eager to bring us to the table. As time goes by, our goal is to enable and empower as many of these partnerships as possible to drive a thriving marketplace that delivers best-in-class technology solutions to companies across industries and around the world.”