Konrad Martin, CEO, Tech Advisors

Written by Allison Francis
January 28, 2022

“We definitely need automation in terms of people taking care of specific IT needs because our clients rely on us for everything – the more complex the technology gets, the more tickets we receive, and so it makes senses for us to automate replies and controls so that we’re not bogged down and clients are unnecessarily waiting for us, especially on low-priority help tickets.

“Technology is really what’s driving growth for most of our clients – the ability to process more tax returns, research faster, etc. – everything is at a much faster pace even from 10 years ago. By relying more on technology, our clients are relying more on us, and by relying more on us, we need to automate to avoid repetitive tasks (like clearing caches, checking backups, etc.) so that we’re more available to provide our guidance and support as new technology is introduced or even as old technology continues to require assistance.

“The world is becoming more and more technology-reliant, and because of that, our clients need us to help them navigate how things are done. If they’re focused on their own business (as they should be), they don’t need to learn how to support new technology (nor should they), but they just need to know how to use it. We also see many of our clients spending more time on us as a result of compliance. We monitor over 60 regulatory agencies and help our clients understand what they need to be responsible for.

“Security is definitely an area where we spend a lot of time with our clients. While it used to be that as long as you had a firewall, antivirus software and antimalware software, then you were protected. Now that’s just not good enough, and insurance companies are getting involved by requiring customers to have extra levels of protection – such as endpoint detection and response, managed detection and remediation – by way of a security stack.

“In addition to protection like antivirus software – which can help protect against known viruses – a security stack offers tools to help us see inside a system to understand what’s going on and detect inconsistencies, which may point to a new virus a criminal wrote last night that’s not yet known. These efforts help cybercrime from striking our clients, and require even more time.”

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Allison Francis

Allison Francis is a writer, public relations and marketing communications professional with experience working with clients in industries such as business technology, telecommunications, health care, education, the trade show and meetings industry, travel/tourism, hospitality, consumer packaged goods and food/beverage. She specializes in working with B2B technology companies involved in hyperconverged infrastructure, managed IT services, business process outsourcing, cloud management and customer experience technologies. Allison holds a bachelor's degree in public relations and marketing from Drake University. An Iowa native, she resides in Denver, Colorado.