#14: AWS Marks 10 Years

Painting by numbers … eight announcements on the last slide, now a 10-year anniversary at No. 14. Oh, and more cloud …

Amazon Web Services celebrated its 10th anniversary in April. At the same time, the ccompany recognized the four-month mark of Ruba Borno’s tenure as VP of worldwide channels and alliances.

We took the opportunity to sit her and then-AWS Marketplace leader Stephen Orban (now at Google Cloud) down for a Q&A.

“What I’m really excited about is the AWS mental model around long-term investments,” she told Channel Futures. “It’s not just rebates and discounts. It’s capabilities, partner talent, innovation, the ability to differentiate, investment in co-sell motions.”