Content-Based Marketing Efforts

Written by Allison Francis
December 21, 2021

“We’ve been able to thrive through ’21, and fully expect it to actually increase in ’22. We are seeing a marked increase in opportunities in several verticals. Our new marketing programs are generating interest and we’re partnering with organizations to sponsor events and get more ‘out there.’

“The challenges are serious, but they’re challenges that are equally felt by our clients (i.e., product availability, etc). So we can present a compelling discussion with potential clients that we can help them navigate these waters most effectively.

“We’re finding potential clients much more open to having realistic discussions about cybersecurity than ever before. So we’re not hearing the “we’re not big enough” or “it doesn’t concern us” anywhere near as much.

“We’re pulling in opportunities weekly, both in the fully managed service as well as co-managed (CoMITs) opportunities through a variety of marketing efforts.

“As for next year, we’re going to be doubling down on our content-based marketing efforts (we recently posted our 400th video on LinkedIn), and will be adding two additional employees by the end of ’21.

“Content-based marketing is a key strategy for our marketing plans in ’22.”

— Bob Coppedge, CEO, Simplex-IT

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Allison Francis

Allison Francis is a writer, public relations and marketing communications professional with experience working with clients in industries such as business technology, telecommunications, health care, education, the trade show and meetings industry, travel/tourism, hospitality, consumer packaged goods and food/beverage. She specializes in working with B2B technology companies involved in hyperconverged infrastructure, managed IT services, business process outsourcing, cloud management and customer experience technologies. Allison holds a bachelor's degree in public relations and marketing from Drake University. An Iowa native, she resides in Denver, Colorado.