Goals

CF: Any goals for the GTT partner program in 2022?

KB: We need to get on the map with the partners more. We kind of took a hiatus a bit from a marketing and presence standpoint. The pandemic had a part in that, and obviously the bankruptcy had an element in it as well. We’re now ready to get out and tell our story. The good news is the company has an established channel program. They are aligned with all the key master partners out there. These are people I’ve known in my past, and I’m excited to be working and engaged with them at the national, regional and then selling-partner level. But we need to get in front of them and leverage the partner with the [technology services brokerages]. They’ve created very strong ecosystems to enable dialogue. It’s not selling; it’s educating; it’s training. We need to elevate the GTT story. Some people know us in one capacity or another. ‘Hey, I know you can do global connectivity.’ And that’s great; that’s a unique element, and [we’re] someone they can trust for it. But [there are also] the WAN capabilities, the SD-WAN capabilities, the providers that we have, the security offerings and then SASE. And then to have a company that could be one throat to choke for all those areas. Again, we have to evangelize the transformed GTT 2.0 story.”

Obviously, my goals are related to getting partners, to introducing them to clients and to have winning solutions with those partners so that the customer gets their requirements taken care of and the partner gets the success of bringing the customer on board. But selling it is one thing. [The other] is caring for the customer throughout the life cycle. That’s the type of commitment I’ve seen here.