Looking Back, Looking Forward

Channel Futures: What’s new with the Verizon partner program?

Wendy Taccetta: Like everyone, we’re coming to the end of the year. And we are looking back at what we’ve done and looking forward to what comes next. The most recent announcement is the new brand. And I would say that it’s a mix of what you’ve always known from Verizon, and our aspiration as we continue to build up the program. So the tagline is “always reliable, radically simple.” And I think it’s fair to say that we’ve always been known as a reliable network. But simple has not always been our tagline. And as we’re looking forward towards fixed wireless, that’s what we’re thinking about. What is it going to take to turn the corner with this new product category and make it easier than what customers have sometimes [experienced].