ConnectWise-SmileBack

Executives at ConnectWise may be grinning about one of the company’s latest acquisitions. SmileBack, a customer feedback system designed specifically for MSPs, has been purchased by the Tampa-based firm.

“With quantitative and qualitative customer insights, our IT solution provider partners can improve the efficiency of their operations, retain more customers, and go to market more effectively,” said ConnectWise executive vice president Chris Timms. “The immediate visibility into customers’ perceptions is important for recognizing what businesses are doing right and where improvement is needed. The acquisition of SmileBack is a logical and natural evolution of our existing relationship, and we look forward to bringing SmileBack into the ConnectWise Asio Platform to help our partners achieve greater levels of success in their business.”