Orban’s Take on the Coming Decade of APN, AWS

“AWS and the cloud have grown quite a bit, but it’s still so early,” Orban said. “Some of the large enterprise customers have aspirations to get to 75-80% of their IT estates running in cloud, but it’s still going to be over a multiyear period. … They want the ability to find the right partner with the right solution at the right time in their journey.”

With that in mind, the next 10 years for AWS Marketplace will include figuring out how to help the large, established partners (again, for Channel Futures readers, vendors) such as Cisco and IBM to modernize their businesses and bring them into the cloud, Orban said.

On top of that, the AWS Marketplace and channel teams will continue to identify “the next wave of startups and disruptors … to help accelerate our customers’ journey to the cloud,” Orban said.

Yet despite all the cloud growth underway and anticipated, there’s much more to come.

“It’s still super early,” Orban said. “I’m super excited to continue.”