The ‘Medium’ Sweet Spot

There are roughly 400 million small and medium businesses globally, delivering up to 70% of the world’s GDP. Microsoft categorizes the “medium” part of SMB business as from 25 employees, on up to 500. This, said Sharon Schoenborn, corporate VP, North America, Small, Medium and Corporate (SMC), Microsoft, is where the sweet spot is in terms of the addressable market.

“This is where we see about 75% of that total addressable market,” she told MSPs. “That is a great place where all of you play and there’s so much opportunity here today. Our customers in this space look to you to be able to provide advisory services and end-to-end services plus support — to be able to help them realize their goals through technology.