‘Ride the Hybrid Cloud Wave’
Much of the success of hybrid cloud hinges on its foundation. And for Eric Herzog, chief marketing officer and vice president of worldwide storage channels at IBM, storage constitutes that foundation.
In that vein, Big Blue this month unveiled new storage products for hybrid clouds. Look for associated partner incentives, too. (We’ll outline all that in the following slides.)
IBM is emphasizing that no one in the technology world – not even the most behemoth, longtime vendor – can ignore the cloud. That inevitably translates to the channel as well. Herzog says partners who want to avoid the cloud just can’t anymore.
“Cloud’s not stealing your business,” Herzog says. “The world changes, so you adapt.”
On the storage side, IBM has taken that to mean that it must make its products cloud-friendly and more accessible.
“People want more for their money and that means things that used to be high-end features need to be brought down market,” Herzog says.
IBM has done that with updates to its entry-level flash storage systems. The work reflects what Herzog reiterates to channel partners: “You don’t fight the wave, you ride it. … Ride the hybrid cloud wave.”
