Simplification, Digitization and Personalization
The focus of PXP is to simplify, digitize and personalize the partner experience using AI and machine learning to ensure information is directed to the right person within a partner organization, according to José van Dijk, VP, partner performance and Global Partner Organization operations at Cisco.
For example, “if we do these massive email campaigns, and we just shoot them out and it doesn’t go in the right hands of the partner, it’s a waste of time,” she said. “We’re going to make sure that all of the information gets in the right hands.”
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