Among them: Seize opportunities with Apex. And supply challenges are affecting the channel.

Christine Horton, Contributing Editor

July 7, 2021

5 Slides

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Dell’s Rob Tomlin

Dell Technologies’ worldwide channel business is now worth more than $54 billion. As Rob Tomlin, VP of channels for Dell UK&I puts it, “Our channel business continues at pace.”

“Through the pandemic,” Tomlin said, “the way we work together continues to be fantastic. Our channel partners have been really resilient and enabled Dell to deliver to our joint customers.”

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Dell’s Dayne Turbitt

In the slideshow above, Tomlin and Dayne Turbitt, general manager at Dell UK, explain the challenges and opportunities facing the channel. They also reveal the partner opportunity around Dell’s new as-a-service offering, Apex, which goes head-to-head with the public cloud.

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About the Author(s)

Christine Horton

Contributing Editor, Channel Futures

Christine Horton writes about all kinds of technology from a business perspective. Specializing in the IT sales channel, she is a former editor and now regular contributor to leading channel and business publications. She has a particular focus on EMEA for Channel Futures.

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