Security-Focused

“Our competition is increasing. So we’re very pure-play security focused, and we don’t do the IT administration stuff that your average MSP does. However, because some of that work is commoditized, MSPs are all seeking to add security as a core discipline. The more that happens, the more competition there is in the marketplace.

“For us, the way that we can combat some of this is speaking to a pure security focus as part of our messaging strategy. But still, competition is increasing significantly. I think that also speaks back to the opportunity in the MSP industry at large, because some of these market dynamics are getting more people interested in building these sorts of capabilities, which is just going to underpin additional competition progress. 

“I think, though, there is also going to be continued consolidation. Companies are going to continue acquiring other companies, so that’s something that will certainly continue.”

—Paul Caiazzo, CISO, SVP Corporate Development, Avertium