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Channel Futures

Ruba Borno

Ruba Borno

  • Written by Buffy Naylor
  • December 20, 2022

Name: Ruba Borno

 

Job Title: Vice president, worldwide channels and alliances at Amazon Web Services

 

Tenure in Role: 13 months

 

Previous Experience: Cisco Systems, World Economic Forum, Boston Consulting Group

 

Key Accomplishment: Championing ongoing AWS Marketplace and AWS Partner Network additions, including growing support for managed service providers, not just system integrators and independent software vendors.

 

What Makes Her a Leader: Spearheading AWS’ partner program throughout its 10th year and prospectively beyond; earning the 2022 Channel Futures Influencers Award; serving as chief of staff to Cisco CEO Chuck Robbins; demonstrating willingness to take risks and empower the people around her to also innovate.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Buffy Naylor

Buffy Naylor is managing editor of Channel Futures. Prior to joining Informa (then VIRGO) in 2008, she was an award-winning copywriter and editor, then senior manager of corporate communications for an international leisure travel corporation and, before that, in charge of creative development and copywriting for a boutique marketing and public relations agency.

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