Direct Sales

Written by Craig Galbraith
February 17, 2022

Channel Futures: What made now the time to bring partners into Google Cloud’s direct sales organization?

Google Cloud’s Jim Anderson: Our goal is to be the “voice of the partner” in our sales organization. We’ve always worked closely with partners, but as customer demand and the market opportunity grew, we saw an opportunity to streamline the way our field works with partners. We’ll be this “connective tissue” helping our field teams bring in the right partner at the right time for their customer. This year, we are particularly focused on bringing partners into longer-term, high-value services projects with customers where we know partners can leverage our technology to drive business outcomes.

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Craig Galbraith

Craig Galbraith is the editorial director for Channel Futures and Channel Partners, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.