Cutting Complexity for Partners
First, VP of global channel strategy Lukas Bedi (pictured on stage above) detailed Dell Technologies’ efforts to be easier to work with. In February, the company announced its was eliminating different benefits and requirements for different partner types. Instead, it is introducing one incentive structure, one tier structure and one set of tier requirements for all partners.
“Each of you here will have one status, [so] more transparent.” he told partners. “That’s one stepping stone in terms of how we are building our transformational journey.”
Also in the cards, he said, is a new global partner status to support companies’ cross-functional international business.