1. Kathleen Waters, Creekview Group
The partnership between Upstack and Lumen has the entire channel talking.
The companies announced a direct partnership in a move that directly challenges the technology solutions brokerage (TSB) community that has historically mediated the relationship between Lumen and Upstack’s various partners. While most TSBs declined to comment publicly on the deal, sources in conversations with Channel Futures registered their frustration. Various channel partners, including members of the Channel Futures agent advisory board, weighed in on the partnership.
Kathleen Waters is the CEO of Creekview Group. She made waves for her bold prediction.
“I believe the end game for Upstack is to become a marketplace similar to the AppSmart model, thus creating this race to zero and eliminating the partners.”
Read commentary from other partners here.
