Improved Public Perception

Written by Buffy Naylor
April 7, 2022

By more accurately reflecting society, diverse companies are generally considered to be more in touch, more socially aware and more relatable. In a diverse workplace, customers and employees alike are free of awkward “the only one” situations. No matter how much technology is put into play in the modern business ecosystem, it’s people who are running things. And people want to work with companies where they are comfortable.

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Buffy Naylor

Buffy Naylor is managing editor of Channel Futures. Prior to joining Informa (then VIRGO) in 2008, she was an award-winning copywriter and editor, then senior manager of corporate communications for an international leisure travel corporation and, before that, in charge of creative development and copywriting for a boutique marketing and public relations agency.