1. Digital Commerce Investment
According to Gartner, 11 percent of the digital marketing budget now goes to digital commerce. This is the highest area of increase, and has become the top-ranked area of investment for marketing technology as a result, the report said.
B2C and B2BC are "using digital commerce initiatives to build more direct bridges to their end customers."
According to Gartner, 11 percent of the digital marketing budget now goes to digital commerce. This is the highest area of increase, and has become the top-ranked area of investment for marketing technology as a result, the report said.
B2C and B2BC are "using digital commerce initiatives to build more direct bridges to their end customers."
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