An Honest Conversation

Ali Niroo, founding partner of CNSG, said CNSG has garnered a great deal of net-new business in the last year and a half. In addition, the company is conversing with many existing customers who need consultation about their existing stack.

In many cases, the customers need to cut their technology spend. Niroo said that although some consultants are loath to loose those commisions, accomodating the customer gives CNSG credibility.

“For a lot of our customers, they didn’t need a lot of the things they had. The best thing for them was to reduce their spend,” Niroo said. “A lot of suppliers didn’t like that, but understanding the situation objectively, it was the right thing for many of our customers. And that’s our job.”