It’s Time to Go Digital

Almost no business can thrive these days with just a brick-and-mortar strategy. Colliding forces — COVID-19, ubiquity and ease of cloud services and infrastructure, customer demands — make the digital enablement of business a necessity.

No matter the vertical or segment, “lines are blurring,” said Duan van der Westhuizen, senior vice president of public cloud at Ensono. What is happening is that end-user organizations are “differentiating on the ecommerce experience” — largely with the help of the channel.

SADA CEO Tony Safoian agreed. He cited pizza chain Domino’s as a prime example.

“Domino’s is a great customer of SADA’s,” he said. “They have a visionary CTO. There’s an opportunity for all the traditional enterprises to mirror Domino’s. … For every traditional customer we have, we have a hundred digital ones trying to eat their lunch.”