Virtual Drawbacks
Although the buying process has in some ways returned to normal, Ali Niroo, founding partner of CNSG, said his company and its partners still live in a virtual world. For Niroo, video meetings can’t replace the value he found in face-to-face interaction. He said you can never underestimate the conversations that you have with suppliers and customers in the elevator or parking lot after a meeting.
“When you’re there onsite, you can detect a little bit more of body language and things of that nature,” Niroo said.
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