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 Channel Futures


Sustainability Mustn’t Be an Afterthought

Sustainability Mustn’t Be an Afterthought

  • Written by Buffy Naylor
  • January 1, 1970

Neri reflected on how the last few years gave been testing to all of us. He cited the pandemic, supply chain disruptions, the war in Ukraine, energy shortages and inflation. He said collaboration was key to overcoming such obstacles.

“Working together is the only way we will continue to move forward and accelerate positive change in Europe. The private and public sectors increasingly look for ways to collaborate to move humanity forward,” he said.

On that note, the topic of sustainability is a massive talking point in Europe. The region is leading the rest of the world on adopting sustainability initiatives.

“Sustainability must be a priority from the start, not an afterthought,” said Neri. “The numbers don’t lie. The effects on the climate change are overwhelming and happening right now. More frequent extreme events like coastal flooding, wildfires, crop failure and violent weather events are signs we must act with urgency right now.”

Neri said HPE’s approach to sustainability is rooted in its own strategy and commitment to be a net zero enterprise across our entire value chain by 2040. In fact, HP Discover 2022 was certified a zero-waste event, he said, which is now HPE’s goal for every event it hosts.

He added that the biggest opportunity to make a positive impact on the planet is by customers transforming sustainably through more efficient technology, cloud consumption models and a commitment to renew, recycle and reuse assets through the circular economy.

“But the work ahead of us is not trivial,” he said. “We all need to work together to solve the pressing issues before us.”

 

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Buffy Naylor

Buffy Naylor is managing editor of Channel Futures. Prior to joining Informa (then VIRGO) in 2008, she was an award-winning copywriter and editor, then senior manager of corporate communications for an international leisure travel corporation and, before that, in charge of creative development and copywriting for a boutique marketing and public relations agency.

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