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Seismic, a global marketing and sales enablement solution vendor, is introducing more go-to-market opportunities and more specialized benefits and engagement models for partners in its Partner Edge program.

Seismic’s Kevin Chew

The partner-program enhancements include three new categories of partnerships: data, technology and consulting, each with its own set of opportunities and engagement models.

“Our customers realize tremendous benefit from marketing and sales enablement with Seismic. Our partner ecosystem enables us to provide a world-class, end-to-end experience for them,” said Kevin Chew, vice president, corporate and business development at Seismic. “The new enhancements to Seismic’s Partner Edge program were shaped keeping that singular vision of always driving value to the customer,” he said.

The new partner categories: 

Data partners provide valuable financial and market data in formats that are easily ingested into Seismic and folded into customer-ready assets.

Technology partners supply an application or platform as a service that integrates with Seismic. Technology partners provide joint customers a seamless end-to-end experience for data flow, user experience and security.

Consulting partners supply services in the form of implementation, integration, data cleansing, report creation, business-process engineering and optimization. This role provides significant value to mutual customers in realizing the benefit of Seismic solutions.

The vendor’s upcoming customer conference, Seismic Shift runs October 2 – 5 in San Diego.