Global identity provider ForgeRock is launching a new partner program that will provide a comprehensive set of benefits to drive growth for partners, the company said.

The new and enhanced ForgeRock Partner Program meets the needs of the company’s growing partner ecosystem, with a special focus on system integrators. The program will allow ForgeRock’s partners to evolve and expand their identity capabilities into areas like governance and passwordless for both CIAM and workforce use cases.

ForgeRock’s Fran Rosch

Fran Rosch, CEO at ForgeRock, said the aim is to help the company’s customers achieve their digital transformation goals successfully.

“Powerful identity solutions are at the heart of every successful digital transformation, and we’re excited to deepen our partner relationships to deliver innovative identity solutions that support our mutual customers,” Rosch said.

The ForgeRock Partner Program launches this quarter. It will create more opportunities to win and accelerate growth. Partners will have access to demo environments, road map previews, sales enablement resources, RFP support and marketing campaigns that help partners find new business opportunities in all regions around the world. Partners will also have access to generous sales incentives and funding for marketing, training and professional services support, the company said. ForgeRock will also give partners access to technical skills courses, certification programs, knowledge bases and ForgeRock’s customer support experts to help them effectively support their customers.

ForgeRock Partner Program Leadership

ForgeRock’s Chris Westfall

To lead the new program, ForgeRock hired Chris Westfall as vice president of global partner strategy, programs and operations. He brings expertise from over 20 years of partner ecosystem leadership across the software industry. Westfall joins ForgeRock from Paylocity where he served as vice president, head of channels and alliances, and led the development and execution of channel and alliance partner strategies.

“We’ve achieved a lot of great things with our partners to date, and we’re excited to scale the program to greater heights by delivering even better results and increasing our investments,” Westfall said. “The shared commitment we have with our partners is to deliver remarkable growth and successful customer experiences, and this new program is purpose-built to support those goals.”

The identity and access management (IAM) market continues to experience significant growth with a total available market (TAM) of $71 billion and is foundational to the growth of enterprises in an era of digital transformation and a widening cyber threat landscape. Enterprises are moving away from homegrown and legacy identity solutions, creating huge opportunities for ForgeRock and its partners, ForgeRock officials said.