Coro Cybersecurity has appointed Hilary Gadda to help it scale its presence in the tech services distributor channel. The company also announced a $75 million funding round.

Gadda has joined the company as head of national partner management. She is entering a newly created role at Coro, which will focus on growing relationships with tech services distributors (TSDs). The vendor has already been working with TSDs, but Gadda said she aims to add a “layer of significant growth” in that area.

Coro Cybersecurity’s Hilary Gadda

“Where we’ve had extraordinary success with the MSPs, my focus is to now bring the TSDs up to speed with that. We want to match that,” Gadda told Channel Futures.

Coro signed more than 100 new channel partners in the last year, the company said.

The appointment comes amid a series of hires Coro is making to expand its channel team. The vendor’s latest hires include channel chief Tom Turner (whom Gadda will report to), channel sales manager Tony Burns, strategic channel manager Kate Ciani and vice president of alternate channels Sara Blengeri.

“We have exponentially grown our channel organization and partner roster over the last two years,” Turner told Channel Futures last month.

Joining Coro Cybersecurity

Gadda in 2022 left TPx Communications, where she had worked 20 years. She directed TPx’s national channel development team, which similarly engaged with TSDs. She joined Nextiva to head its partner development team, only for the company to lay her off three months later.

Gadda said she had been eyeing opportunities in cybersecurity after working mainly at network services and UCaaS companies. She said her participation with industry organization CompTIA helped open her eyes to the cybersecurity opportunity eight years ago. But she said Coro stood out for its consistent growth and partner investment.

“It was so important to me, because I’ve seen the support [at other vendors] wane because of the financial situations out in the field today. But it’s so different at Coro,” Gadda said. “They keep investing in innovation to support the partner and customer experience.”

Coro Expansion

To that point, Coro Cybersecurity on Wednesday unveiled a $75 million investment, which brought its total funding in the last year to $155 million. The strategic investment firm Energy Impact Partners has joined venture capital firms Balderton Capital and JVP as investors.

Nine-year-old Coro Cybersecurity has headquarters in New York and runs its R&D in Tel Aviv, Israeli. But it is building a business enablement center in the U.S. The company stated that the new office in Chicago will benefit both its direct sales team and its “network of resellers.”

Coro noted that it has exceeded 300% year-over-year growth for the fifth consecutive year and plans to repeat the feat in 2023.

Serving the Midmarket

Gadda said another aspect of Coro that appealed to her was its focus on the midmarket. That customer segment “is being completely neglected,” she said.

“It’s really time that somebody put their full focus and attention on it and didn’t deviate. The midmarket is where we need to be, and Coro is really the only company that I’ve seen in in all of my investigation that is focused on delivering innovative products and services specifically for the midmarket,” she said.

She said Coro has placed all of the cybersecurity features a company of that size would need under a single dashboard. Other providers, she said, attempt to reach the midmarket using complex and difficult-to-manage enterprise products.

“When people say midmarket and even smaller customers, they’re typically using enterprise solutions and trying to make those work. They’re trying to put that square peg in the round hole, and that’s not effective. It’s not great for the customers. It’s not great for the partners. It’s confusing,” she said.