BetterCloud’s New Channel Chief to Build Company’s First Partner Program
**Editor’s Note: Click here to see which channel people were on the move in April or here for our most recent list of important channel-program changes you should know.**
BetterCloud, the SaaS operations management platform, has hired Emily Cataldo, formerly with Accenture, as its first vice president of channel.
In her new role, Cataldo will be responsible for the strategy, management and expansion of BetterCloud’s channel partner community, including resellers, services and distribution partners, across all the applications the company supports. The company provides SaaS security for applications such as G Suite, Dropbox, Slack and Office 365.
This announcement comes on the heels of significant momentum for BetterCloud. The company recently closed a $60 million funding round led by new investor Bain Capital Ventures, and closed a record quarter in 2017 with 70 percent quarter-over-quarter sales of the new platform.
“As our platform becomes more and more sophisticated, our ability to drive success for our customers through channel partners will continue to differentiate us in the marketplace,” said David Politis, BetterCloud’s CEO. “Emily’s passion and experience building teams and developing strong alliances with companies like Google will be invaluable to our business. We couldn’t be more excited to welcome her on board in this next phase of growth.”
BetterCloud’s Emily Cataldo
At Accenture, Cataldo was senior manager and part of the leadership team for its Google practice. Prior to Accenture, she was the director of alliances at Cloud Sherpas, where she was responsible for managing the global partnership with Google and a cloud network of about 40 ISVs.
In a Q&A with Channel Partners, Cataldo talks about her plans for increasing investment in the channel and providing more opportunities for partners.
Channel Partners: Why did you want to take this position with BetterCloud?
Emily Cataldo: I came from Cloud Sherpas and we were acquired by Accenture, so I’ve been in the Google ecosystem for awhile, and in my responsibilities working with Google and our ISVs, I got to know the BetterCloud team and I got to see the product, their customer base and really their strategy evolve over the past five years. The thing that’s always drawn me to BetterCloud is the culture here, the leadership, the product, the teams; all of that was really what made me excited and bullish on BetterCloud. And then it was fortunate that this opportunity came up where it was a perfect fit for what I was looking for career-wise and what I’m passionate about, which is building programs, building teams and forming strategic partnerships.
CP: What’s your take on BetterCloud’s current channel strategy? Are changes needed?
EC: Growing up in the Google ecosystem, BetterCloud always did a great job activating and managing the different services partners that Google had. They really focused on the boutique partners, and so they did a very good job at that and there are still contracts that have been put in place and some of the processes. I think with the evolution of the platform and the fact that now that there [are] multiple different integration points and connectors, and multiple different technology partners leading to more opportunity for these different channel partners, there is a need for …
