https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Master Agents
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity & Inclusion
  • MSSP Insider
  • MSP 501
    • Back
    • Apply Now
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • Videos
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
    • Channel Educational Series
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
    • Channel Convergence
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Content Resources
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • Excellence in Digital Services
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Master Agents
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity & Inclusion
  • MSSP Insider
  • MSP 501
    • Back
    • Apply Now
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • Videos
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
    • Channel Educational Series
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
    • Channel Convergence
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Content Resources
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • Excellence in Digital Services
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Security


Aruba Addresses Digital Workplace Post-HPE Acquisition

  • Written by James Anderson
  • March 8, 2016
The networking solutions provider is updating its product line to address what it calls the “digital workplace."

James Anderson**Editor’s Note: Click here for our recently compiled list of new products and services.**

Networking solutions provider Aruba is updating its product line to address what it calls the “digital workplace.”

The new product line includes a predictive Wi-Fi monitoring tool, secure network access product and new multi-gigabit series ­­­– each intended to help business adapt to increased mobility in their workforces.

“There [are] certain challenges for networking around security, operations and just pure speed,” Ozer Dondurmacioglu, Aruba’s senior director of product and solutions marketing, told Channel Partners “So our new set of innovations are trying to address those three areas that IT networking teams need to pay attention to.”

Aruba's Ozer DondurmaciogluThe new suite of integrated software and hardware comes on the heels of Hewlett-Packard Enterprise’s (HPE) acquisition of Aruba a year ago.

“Since the acquisition, we have been relatively busy,” Dondurmacioglu said.

Integration has been one of the names of the game for the newly acquired company. Aruba traditionally has focused on enterprise mobility and wireless LAN, while the “wired network and portfolio,” has been HPE’s bread and butter, Dondurmacioglu noted.

Aruba ultimately maintains its independence from “the mother ship,” but Dondurmacioglu said the company wants to take advantage of HPE’s global presence.

“Let’s unify the sales teams,” he said. “Let’s figure out the channel go-to-market. Let’s figure out product road map for the campus locations … integrate R&D, engineering, marketing teams, etc.”{ad}

One goal for Aruba was product rationalization — not being like other vendors that have overlapping product lines.

“We felt that it’s critical for us to provide a very clear, simple picture in front of our customers and channel partners and sales guys, so that they can go and use the technology to their benefit,” he said.

Aruba introduced its ClearPass Policy Manager 6.6 for IT teams dealing with BYOD growth. The company said the addition “enables custom device profiling for any uncategorized connected device, multi-factor authentication on mobile devices for network usage, and deeper forensics into security incidents.”

The company also added …

{vpipagebreak}

… Aruba Clarity, a predictive Wi-Fi monitoring tool, to the Airwave network-management product.

Dondurmacioglu said the demand for Clarity came from the increased presence of the Internet of Things (IoT) causing IT departments to lose control over software updates. Airwave provides troubleshooting and monitoring.

“[What IT’s] saying is, since that stuff’s happening without my knowledge, I can never be up to speed about solving, troubleshooting issues if I only react after the fact,” he said. “I need you to give me forensics that tell me what happens in the future before things happen.”

Bill Carr of Aruba partner Comm Solutions called the update to Airwave a significant addition.

“That’s actually a feature that’s been asked for, for a while by some of our individual vertical markets,” he said.

Dondurmacioglu said the additions will help partners of both Aruba and HPE. Aruba partners no longer have to “piecemeal a solution,” and HPE partners have the opportunity to access a wireless network portfolio.

“We may not have the leading market share because we started a little bit late compared to our No. 1 competitor, but we certainly have the best technology in the market,” he said.

Carr praised the “cohesiveness” between Aruba and HPE since the acquisition, particularly between the wired and wireless elements of each company.

“I think when we see acquisitions in the marketplace, a lot of times we’re afraid that the actual exercise of acquisition will slow down progress. In this case, it actually seems to have accelerated,” he said.

Dondurmacioglu said Aruba’s customers and the industry are looking to his company to be a leader in its market. And one of the ways to lead is to deliver more than just “point products.”

“There needs to be a reason. There needs to be a value that we create for the network operations teams, security operations teams, and the networking engineers who actually deploy this stuff,” he said.

Tags: Agents IoT Mobility & Wireless New Products & Services SDN/SD-WAN Security

Related


  • Channel Chief Nameplate
    AT&T, Telarus, MicroCorp Vet to Lead RSI's Channel
    The MSSP entered the channel in early 2019.
  • Merge road sign
    Agents Voice Concerns, Hopes for Master Agent Consolidation
    Subagents weigh in on how mergers and acquisitions could impact them long-term.
  • Cloud on mobile devices
    AT&T Adds Mobile Cloud PBX to RingCentral-Powered Collaboration Solution
    The carrier has been partnering with RingCentral around unified communication for several years.
  • Advantage
    TBI Adds Rival Intelisys Alum, Tech Data, 8x8 Vets
    The new leadership members are already making improvements at TBI.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • T-Mobile Acquisition Fallout: Shentel Wireless Job Cuts Create 'Disruption and Uncertainty'
  • AireSpring Partners Get Additional Support from Axis, Star2Star, TPx Vets
  • The CF List: 20 Top UCaaS Providers You Should Know
  • SMBs Weigh 5G Impact as Verizon, AWS Launch New Use Cases

Galleries

View all

Biden Administration Issues Russian Sanctions in Response to SolarWinds Hack, Election Interference

April 16, 2021

Industry Perspectives

View all

SD-WAN Supports More Purposeful Shift to Cloud

April 16, 2021

How Tech Is Transforming Public Safety–and the Implications for Channel Partners

April 15, 2021

Exercising Your Organization’s Data Loss Recovery Abilities

April 13, 2021

Webinars

View all

What to Look For: 2021 Threat Report

April 22, 2021

Health Care and SD-WAN: A Seller’s Guide

April 27, 2021

How MSPs Can Leverage SOCaaS to Improve Security & Grow Revenue

May 4, 2021

White Papers

View all

Carbonite Data Protection and Cyber Resilience

April 15, 2021

Top Tips: How Resellers Can Leverage Rackspace to Enhance Customer’s Cyber Security Protection with Microsoft 365 Security

March 30, 2021

Top Tips: Optimize Your Microsoft 365 Investment with Rackspace Technology

March 30, 2021

Upcoming Events

View all

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

MSP Summit

November 1, 2021 - November 2, 2021

Channel Evolution Europe

November 30, 2021 - December 1, 2021

Videos and Fastchats

View all

5 Reasons Diversity, Equity and Inclusion Is Important

Five9 Shares Insights on Implementing a DE&I Strategy

April 13, 2021

FASTCHAT: How Fortinet Reduces Complexity Through Networking, Security

March 31, 2021

Strong Customer Experience Needs Strong Partner Experience

December 22, 2020

Twitter

ChannelFutures

If you needed any more reason to submit your @MSP_501 application, this promotional video will get you fired up!… twitter.com/i/web/status/1…

April 16, 2021
ChannelFutures

.@FrontierCorp just weeks away from exiting #Chapter11bankruptcy. dlvr.it/RxqkK1 https://t.co/yxyChKL9Um

April 16, 2021
ChannelFutures

#SDWAN supports a more purposeful shift to the #cloud @ComcastBusiness #networksecurity #hybridwork #security #SaaS… twitter.com/i/web/status/1…

April 16, 2021
ChannelFutures

RT @alysfitz: 67% of respondents reported burning out since the COVID-19 pandemic hit. We need to do better to support #WomenInTech, especi…

April 16, 2021
ChannelFutures

RT @AllianceofCW: #ACW members Mayka Rosales-Peterson and Raquel Wiley were elected to @ChannelFutures' #Diversity, #Equity, & #Inclusion B…

April 16, 2021
ChannelFutures

.@ZiplyFiber rolls out agent #partnerprogram. #networking dlvr.it/RxmM4K

April 16, 2021
ChannelFutures

New #Microsoft #SurfaceLaptop4 is an incremental update with an improved CPUs webcam, speakers and dual mics.… twitter.com/i/web/status/1…

April 16, 2021
ChannelFutures

.@okta hires @InsightEnt vet as global channel chief. #cybersecurity dlvr.it/RxmM20 https://t.co/ImWRZp2qHt

April 16, 2021

MSSP Insider

Business advice for MSSPs and news from the broader security channel.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X