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 Channel Futures

Security


Armor Debuts Global Partner Program for MSPs, Resellers, Technology Partners

  • Written by Edward
  • June 7, 2016
Armor previously had a basic referral partner program that was implemented on a reactive basis.

**Editor’s Note: Click here for a list of May’s important channel-program changes you should know.**

Armor's Daniel MannionCyber-defense firm Armor, formerly FireHost, has launched its Global Partner Program to provide resources needed to deliver managed, measurable security and compliance services.

The program is designed to combine MSPs, resellers and technology partners with Armor’s “expertise in driving active, managed cyber defense,” according to the company. It is aimed at accelerating partner enablement, and equipping them with the knowledge and skills necessary to capitalize on sales opportunities as quickly as possible.

Daniel Mannion, Armor’s vice president of channel sales, tells Channel Partners that his company previously had a basic referral partner program that was implemented on a reactive basis. The company has “designed four programs to meet the unique needs of different partner types, from MSPs to resellers, to technology partners and key influencers in the market,” he said.{ad}

“Cybersecurity is a very important market and customers are demanding help from the partner channel,” he said. “Unfortunately, due to a lack of expertise and the overall crowded security market, partners are struggling to support their customers. Our new program will help: deliver security outcomes their customers are demanding; monetize the security opportunity they can’t capture today; (and) take their customers from simply being compliant to actually being secure from a cyber-threat perspective.” {ad}

Program highlights include: a partner portal for quick access to resources; marketing support to help drive sales; special events and webinars to enhance training; and streamlined deal registration to improve margins.

Armor’s Managed Security Services enable its partners to launch military-grade managed security, “protecting customers from today’s toughest threat actors,” the company said. Partners can access a combination of tools, talent and techniques that eliminate the “risk and complexity of defending customers’ data,” it said.

Looking for more on security? Click here for access to our report, “IoT: Why It Won’t Succeed Without the Channel,” for a rundown of the three must-have pillars of a profitable IoT program and the security considerations intrinsic to each element.

“Due to the lack of experienced cybersecurity professionals, partners and customers are throwing tools at the problem and hackers are breaching them every day,” Mannion said. “The Armor Managed Security Services take best-in-breed tools and pairs them with world-class talent and business process to protect customers 24×7.”

Armor said its partners benefit from the experience the company has developed in protecting more than 1,200 customers in more than 40 countries

“Our partnership with Armor came as the result of an extensive market evaluation to find a security partner that understood our unique needs, and had the technology in place to support it,” said Ric Opal, executive vice president of Peters & Associates. “Globalization and cloud adoption has become a common practice for customers of Peters & Associates in recent years, which brought new, large-scale security and compliance challenges. With Armor, we are able to secure our customers and successfully deliver scalable compliance based solutions that have been battle-tested and proven over the last seven years.”

Tags: Agents Business Models Cloud New/Changing Channel Programs Regulation & Compliance Security

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